Perhaps you could start by getting behind my ‘call to arms’ – it won’t involve any great tech demands and ultimately it will always be your choice.

“As long as one member of your church has a social media presence, you are involved in social media whether you want to be or not.”

A simple FB or Twitter post by a member, positive or negative, about your church or ministry puts your group’s name in the social space. The mistake I see many churches and ministries making is that they try to control the discussion about them in the social space. Given the dynamic of social media, you cannot control what is being said. What you can do is participate and respond (appropriately) to what is being said and most importantly – be available for interaction.

The social space is not a place solely for your group to broadcast – it is a place for interaction. If you are going to be in the social space, then be there. Create dialog and useful information (FB Events, information, contact paths, etc). Using social media ineffectively – irregular posts, not responding to queries, not updating information regularly, etc – is more damaging than not being involved at all.

Thanks for the great topic Jim!

Also our behind the scenes interactions because of changes at CTM have kept you in my line of sight. A bit like yourself my writing has waxed and waned but so far I remain – what hasn’t happened that I had really believed would was the comnmunity writing aspect of CTM.

That said, so long as I draw breath I will continue to read your writings even if I never understand why you use 4sq or gowalla type tools

Looking forward to reading what you write here, be it much or little, frequent or sparse!